THRIVE 2030 revised: Strategy Action Plan, Phase 1 - Recovery

The plan for Phase 1 sets out actions for each priority and who leads them.

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Date published 1 March 2023
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Our THRIVE 2030 strategy goal is to return the visitor economy to sustainable growth. Achieving this will come through working together to deliver on action plans aligned to the strategy’s guiding principles and priorities.

This action plan for Phase 1: Recovery covers the period 2022-24.

The plan sets out:

  • clear actions for each strategy priority
  • which entities are responsible for leading those actions.

Many actions require multiple entities and jurisdictions working together.

Growing the visitor economy

THRIVE 2030 is Australia’s national strategy for the long-term, sustainable growth of the visitor economy.