The Circular Experiment
Smart Cities Case Study: July 2018
Download the PDF version (222KB)
Sisters Ashleigh and Jaine Morris are creating connected communities of
the future through sustainable collaboration.
Maroochydore, an urban centre on the Sunshine Coast, is one of Australia’s
most popular tourist destinations and fastest growing economies, home to
over 30,000 small to medium enterprises (SMEs).
The Circular Experiment, Australia’s lead circular economy company,
selected Ocean Street in the CBD of the Sunshine Coast for their flagship
pilot project. Ocean Street in age, character and industry is
representative of multi-use precincts across Australia.
It is a 220-metre one-way street with 56 small to medium enterprises,
including 19 hospitality operators, six retail outlets and 31 service
The Circular Experiment Ocean Street Project worked at the street and
individual business level to assess, plan, implement and evaluate the
application of six circular economy principles:
- resource efficiency for waste, electricity and water
- reverse logistics
- incentivised return – placemaking and gamification to
encourage repeat business and good behaviour
- asset sharing, leasing and management – B2B asset
sharing platform to swap, sell or lease space and assets
- servitisation – subscription models for services
without asset overheads
- innovative technology solutions – IoT for waste, water
and energy management.
Outcomes included development of a full-circle waste management solution
engaging the entire value chain, waste avoidance using alternatives to
single-use items and optimisation of waste management and collection;
electricity conservation at businesses level to address behavioural change
and operational inefficiencies, and at street level for system changes (for
example: commercial solar solutions).
International cities looking for circular economy education, strategy and
implementation should get in touch with The Circular Experiment.
Contact Austrade for more information on connecting with Australian companies and identifying opportunities in the smart cities industry.