Virtual trade events deliver the goods for Aussie agribusiness exporters

22 Apr 2021

Australian agribusiness exporters are swapping their passports for their PCs and going online to find new markets and customers.

With international travel off limits for now, virtual trade events are delivering new opportunities for Australian businesses to diversify and expand their markets.

Showcasing Aussie F&B in Japan

Australia’s top-quality food products were a hit at a virtual showcase in Japan organised by Austrade. More than 140 Australian businesses participated in the Australian Food & Beverage Virtual Showcase Japan 2021. Held from 1 to 31 March 2021, the online showcase reached around 1,800 buyers across Japan.

While many of the companies in the showcase were already exporting to Japan, it is a new market that is highly promising for others.

For instance, Japan’s cultural familiarity with dried meat products makes it an auspicious market for Chief Nutrition, which produces red-meat based products such as biltong and jerky. Similarly, Brunswick Aces is hoping to capitalise on the growing moderation movement in Japan to find buyers for its non-alcoholic gin.

Tasmanian winery Moorilla secured an order from Japan after participating in the virtual showcase.

Drinking to success in Taiwan

Moorilla has also found new customers in Taiwan after participating in a virtual wine showcase in November 2020 organised by Austrade.

‘The Taiwan event has been very good for us,’ says Conor van der Reest, Winemaker and General Manager, Moorilla/Domaine A. ‘We have our first order going out today, another one in the order stage and another party seeking samples! It’s been a fantastic reception for our brands and I think Tasmania in general!’

Business matching in the US

Over in the US, Austrade worked with US retail marketer ECRM to develop and deliver a virtual meeting program for Australian red meat and seafood producers. Each producer was assigned a manager who set up meetings and provided pre-meeting information.

Over two days in April, producers had 10–20 minute virtual meetings with American retailers. These meetings were conducted using ECRM’s customised platform, which featured video conferencing, meeting management and documentation. Post-meeting, retailers can use the platform to request samples, order products and continue their conversations with producers.

Upcoming events

Austrade is organising several virtual seminars and events to help agribusiness exporters diversify and grow their business, including four regional trade events in 2021.

Webinar: ASEAN Market Update for Agri-food Exporters, 29 April

Join Austrade’s ASEAN team from Singapore, Vietnam, Malaysia, Thailand, Indonesia and the Philippines to learn about the current state of play in specific markets. Hear key insights and information on how the Government is supporting Australian agri-food exporters impacted by trade disruptions to upscale and diversify their businesses across new international markets.

Register now

Australia India Business Exchange

Australian food and agriculture is highly regarded in India. There is demand for premium food and beverage; health supplements and nutraceuticals; and agricultural commodities. Visit the Australia India Business Exchange webpage for event updates throughout 2021. 

Assistance for agribusiness exporters

The Australian Government is funding $73 million to support Australian farmers, fishers, foresters and other food and agribusiness exporters. As part of the Agribusiness Expansion Initiative, we’re scaling up Austrade services. Visit the Agribusiness Expansion Initiative webpage for more information.

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