Tritium charges ahead with global growth
17 December 2021
‘In five years, Tritium expects to be #1 globally in the DC fast-charging market, with sales exceeding US$1 billion.’
Jane Hunter, Chief Executive Officer, Tritium
The UK is targeting 100% of new vehicle sales to be electric by 2030.
This means the electric vehicle (EV) charging infrastructure needs to be ready, according to Jane Hunter, Tritium’s CEO. And this is where Tritium’s EV rapid charging technology comes in.
Tritium entered the UK market in 2017 and has 700 rapid chargers in situ today.
In October 2021, Tritium was crowned the “Chargepoint Manufacturer of the Year” at the Electric Vehicle Innovation & Excellence (EVIE) awards. The UK-based judges singled out Tritium's liquid cooling technology and global footprint.
The recently signed Australia-UK Free Trade Agreement will continue to support Tritium’s aggressive growth agenda. The business aspires to dominate the UK market. Just over 10% of the UK’s 2020 car registrations were either EV plug-ins or hybrids.
The Australian Government helps spark global expansion
Today the innovative Australian business’ rapid chargers are in 41 countries.
By using government and industry support, Tritium’s rapid-charging technology accounts for 20% of the market in Europe.
‘As well as our UK charging network relationships with Osprey, Gridserve, Drive Energi and Shell Recharge, Austrade opens doors for us. They have a great presence in the global markets where we are growing,’ says Nathan Dunlop, Tritium’s Vice President of Strategy.
‘Austrade is always there to help,’ says Dunlop. ‘They’ve supported us in the US, where we have a 15% share of the market. They’ve also helped us in Europe, where we have our state-of-the-art facility in Amsterdam.’
Tritium recently opened a regional office in Singapore to cater for the Asia-Pacific and Middle East markets. It is also poised to list on the Nasdaq. This will turn it into a multibillion-dollar company, boosting its capacity to conquer global markets.
Tritium is the first company in the world to implement Plug and Charge (ISO 15118). This allows EVs and charging equipment to communicate, authenticate and transact seamlessly through the charging cable.
Tritium’s Brisbane-based team of engineers and designers have more than 20 years automotive experience. These clever minds are continuing to develop innovative direct current (DC) rapid chargers.
These rapid chargers enable vehicles to recharge in 15 to 20 minutes. Meanwhile, the driver can pop into a service station or visit the gym or supermarket.
Jack Ulrich, Tritium’s global head of marketing, says: ‘I am anticipating the day when my current one-year-old asks me: You mean you only had the option to “range” in your car at a place called a “petrol” or “gas” station? You couldn’t plug in your car everywhere?’
Australia’s World Solar Challenge
The Tritium story began in 1999. Three University of Queensland engineering students built a motor inverter to drive a solar-powered vehicle. They used the vehicle to enter Australia’s famous World Solar Challenge.
In 1999, their SunShark came third, and was awarded the GM Sunraycer Award for Technical Achievement.
The team realised its technical innovation could be translated into commercial, real-world applications. That was the beginning of today’s global aspirant Tritium. The trio developed Tritium’s first product, the Gold Controller motor inverter for solar vehicles. The product is still used by many of the world’s solar racing cars today.
The three students, Dr David Finn, Dr Paul Sernia and James Kennedy, founded Tritium in 2001. Today Dr Finn is Executive Director and Chief Growth Officer. Dr Sernia is Board member and Non-Executive Director. Kennedy is Tritium’s Executive Director and Chief Technology Officer.
Tritium’s long-term vision
Jane Hunter shared her long-term vision at a recent global forum. ‘In 10 years from now, Tritium will also hold #1 globally in the fast home-charger market,’ she says.
‘I look forward to a future where cars form micro grids of energy storage, selling energy back to the grid. The grid will be fully powered by renewable energy, with zero emissions from tailpipes on our roads, no noise pollution from petrol engines, and no emissions from coal-fired power stations.’
Tritium Chief Executive Officer Jane Hunter.
Jane Hunter was speaking at the US-Australia Dialogue on Climate Change & Low Emissions Technologies. Also present were Professor Alan Finkel, Julie Shuttleworth, CEO Fortescue Future Industries, Deputy CEO Fortescue Metals Group, and Rod Colwell, CEO Controlled Thermal Resources.
Go further, faster with Austrade