ASEAN NOW - Cochlear


My name is Anthony Bishop and I’m the President for Cochlear for Asia-Pacific and I work for Cochlear Limited.

So Cochlear is the global leader in implantable hearing solutions around the world and we’ve helped over 450,000 people around the world here.

For us the patient, the customer is at the centre of all that we do. So today we’re active in all ASEAN markets.

We have our head office in Singapore where we have a direct operation. In the other ASEAN markets - Malaysia, Indonesia, Philippines, Vietnam, Thailand – we use distributors but we do have some direct Cochlear staff in Vietnam, Indonesia, as well as in Thailand.

We’re excited about ASEAN from a growth perspective, but also from an infrastructure perspective, so we’ll continue to look at opportunities where we can invest and we can really maximise our position there.

We’re excited about the opportunities for growth in ASEAN. Today about 1 to 3 out of every 1,000 kids that are born are born with severe to profound deafness.

So as governments are becoming more active in funding innovative healthcare solutions, as awareness grows around what you can do about deafness, we see a great opportunity for growth and a great opportunity for this Australian innovation to go all through ASEAN over the next 10, 15, 20 years.