Trade Diversification Network

About the TDN

More exporters into more markets

A new Trade Diversification Network (TDN) has been set up to deliver the Accessing New Markets Initiative (ANMI). The network consists of 40 national peak industry bodies – representing Australian exporters.

Through the TDN, the Australian Government and industry are uniting to support exporters to diversify and grow into new markets, leveraging the combined capabilities and expertise of government and industry. Austrade is collaborating with national peak industry bodies to ensure ANMI support is fit-for-purpose and aligned with the needs of their members.

Trade diversification

Trade diversification will strengthen Australia’s long-term economic resilience in global economic uncertainty. It will help exporters succeed internationally by:

• diversifying and growing exports into new markets
• capitalising on growth in existing markets.

Flexible, targeted support

The TDN's adaptive delivery model enables the program to readily respond to market conditions and shifting trade flow. This ensures ANMI support for Australian exporters is flexible and targeted.

By strengthening relationships with industry and government, the program will deliver enduring outcomes, by identifying strategies that best support exporters in the long term.

The TDN was publicly announced by the Minister for Trade and Tourism, the Hon. Don Farrell on 13 January 2026. The TDN was officially launched in Canberra at Parliament House on 4 March 2026.

Members and sectors

TDN members were selected through a competitive, streamlined application process outlined in the Guidelines.

By sector and peak body

Guidelines

The TDN guidelines clearly outline eligibility and minimum conditions of participation, evaluation criteria, and the application selection process.

Download the TDN Guidelines (PDF 185Kb | DOCX 123Kb)

Prioritisation Framework

The Prioritisation Framework (the Framework) is used to guide which activities Austrade funds and supports, based on an assessment of the impact of the activities and value-for-money.

There are 5 criteria in the Framework:

1. Size and economic importance of the sector

Larger sectors would receive relatively more funding than smaller sectors, all other things being equal.

2. Extent of impact from global trade change

Sectors that have been more significantly affected by higher tariffs or other trade restrictions would receive relatively more funding, all other things being equal.

3. Opportunity to diversify and build resilience

Sectors that have a greater potential to successfully build new markets, or strengthen resilience in existing markets, would receive relatively more funding, all other things being equal.

4. Capacity to successfully deliver through Austrade or relevant peak body

Funding would be prioritised to activities where Austrade or the relevant peak body has a previously demonstrated capacity to successfully deliver export diversification and market expansion activities.

5. Impact and value for money

Sectors where government assistance is anticipated to have a larger proportionate impact on the diversification of exports, including by leveraging co-investment from industry, would receive relatively more funding, all other things being equal.

Procurement approach

Austrade procures a range of services under the ANMI program to support exporters diversify and grow into new markets. In some cases, Austrade may procure individual services directly from providers (e.g. equipment rental). In other instances, Austrade may procure an organisation to deliver an entire event for the benefit of Australian exporters.

The services procured through ANMI typically fall into three broad categories:

• Trade show facilitation to help Australian exporters connect with overseas buyers. 
• Market research to support exporters in identifying opportunities and making informed decisions about new markets.
• Inbound missions that bring international buyers to Australia to meet exporters and explore commercial opportunities.

In all its procurements, Austrade complies with the Commonwealth Procurement Rules, and its objectives of ensuring that procurement is: 

• focused on value for money
• ethical, efficient, effective and economical
• transparent and accountable
• supportive of broader government objectives.

All contracts that Austrade awards greater than or equal to $10,000 are published on AusTender.

Other Austrade services

Exporters can also benefit from ANMI through other supported initiatives such as Free Trade Agreement roadshows and market insight reports.

Additional Austrade programs and services include:

• Go Global Toolkit: Information, tools and market insights to grow your business globally
• Export Market Development Grants (EMDG): helps small and medium Australian businesses start and grow exports in international markets
• Austrade Trade Services: market advice and in-market support through our global network.