Smart Cities Case Study: July 2018
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Wayfinder Live, developed by Dr Troy Innocent out of Swinburne
University’s Smart Cities Research Institute, provides municipal
governments with a way to increase social connection and interaction
within rapidly growing cities through play.
Wayfinder Live requires players to interact with their day-to-day
environment. By providing a new way for people to engage with their
surroundings and fellow city-dwellers through play, this technology
enhances quality of life, health and well-being in urban environments.
Creative Victoria sought a playful experience to introduce visitors to the
City of Melbourne, its unique character and promote Melbourne International
Games Week (MIGW) to a broader audience.
Wayfinder Live was developed as a street game for MIGW in 2016. Players
used a free mobile app to find codes hidden in Melbourne’s laneways and
unlock the story of an imaginary city within an actual city.
The Wayfinder Live app engages with existing street art and laneways to
create a game that guides people through the city and builds community
through multiplayer competitive play. The app was developed in
collaboration with the City of Melbourne and industry partner zomato to link locations with local restaurants and bars.
Since its introduction in 2016, hundreds of players have engaged with the
game. There is strong interest in scaling the experience to other cities in
Australia and internationally.
Wayfinder Live was an
‘…urban art experience developed to activate and engage the vibrant
society […] and draw the community using digital place-making
’ – Robin Batt, Manager Bunjil Place, City of Casey.
Contact Austrade for more information on connecting with Australian companies and identifying opportunities in the smart cities industry.