Wayfinder Live

Smart Cities Case Study: July 2018

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Wayfinder Live, developed  by Dr Troy Innocent out of Swinburne University’s Smart Cities Research Institute, provides municipal governments with a way to increase social connection and interaction within rapidly growing cities through play.

Wayfinder Live requires players to interact with their day-to-day environment. By providing a new way for people to engage with their surroundings and fellow city-dwellers through play, this technology enhances quality of life, health and well-being in urban environments.

Creative Victoria sought a playful experience to introduce visitors to the City of Melbourne, its unique character and promote Melbourne International Games Week (MIGW) to a broader audience.

Wayfinder Live was developed as a street game for MIGW in 2016. Players used a free mobile app to find codes hidden in Melbourne’s laneways and unlock the story of an imaginary city within an actual city.

The Wayfinder Live app engages with existing street art and laneways to create a game that guides people through the city and builds community through multiplayer competitive play. The app was developed in collaboration with the City of Melbourne and industry partner zomato to link locations with local restaurants and bars.

Since its introduction in 2016, hundreds of players have engaged with the game. There is strong interest in scaling the experience to other cities in Australia and internationally.

Wayfinder Live was an ‘…urban art experience developed to activate and engage the vibrant society […] and draw the community using digital place-making strategies ’ – Robin Batt, Manager Bunjil Place, City of Casey.

www.ludea.net/wayfinderlive

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