Plan to market
If you are applying to undertake marketing and promotional activities in foreign markets, you must have a high-quality plan to market.
The plan to market must be unique and specific to your organisation. It should explain:
- the export promotional activity you will plan to do on behalf of your SME members
- how your activities align with your SME members’ needs
- how your activities are new or have been recently reviewed to ensure they:
- align with trade diversification emerging trends and changes in the export opportunities
- reflect an updated or improved approach
- the business goals you seek to achieve through your marketing
- how you will measure your export success
- your marketing and promotional budget for the eligible markets for the relevant grant years
- details about previous export marketing and promotional activities you have undertaken, if applicable.
To be considered high-quality, all mandatory questions must be completed with sufficient detail. A plan to market sample is in the Sample documents section below.
Export training plan
If you are providing export readiness or marketing training courses or programs to your members, you should prepare an export training plan. This should include:
- who will be delivering the proposed export training activities
- details about your proposed export training activities, including:
- expected benefits of the training for your SME members
- proposed timeline to complete
- how you will deliver
- expected breakdown of costs
- your proposed assessment of members’ knowledge after completing.
To be considered high-quality, all mandatory questions must be completed with sufficient detail. An export training plan sample is in the Sample documents section below.
Sample documents
Mandatory templates and reading