Plan to market
You are applying to expand your marketing and promotional activities into new foreign markets. You must have a high-quality plan to market.
The plan to market must be unique and specific to your business. It should include details such as:
- what specific export marketing and promotion activities you plan to undertake
- the new key markets that you will target with your new marketing and promotional activities. New markets must be chosen from a list of key markets in the guidelines.
- the business goals you want to achieve through your marketing
- how you will measure export success
- your planned eligible expenditure for each financial year.
To be considered high-quality, all mandatory questions must be completed with sufficient detail. Plan to market samples are below.
Sample documents
Mandatory templates and reading