The THRIVE 2030 Industry Data and Expert Analysis Working Group (IDEA Working Group) will identify industry data needs and growth areas in Australia’s visitor economy.

The visitor economy needs better and more timely data and analysis as it emerges from the pandemic and prospers. The THRIVE 2030 strategy recommends the IDEA Working Group:

  • investigate and make suggestions to improve data collection methods and activities
  • analyse and deliver data-driven insights. This is to
    • underpin business improvement
    • inform government policy
    • build investor confidence.

Roles and responsibilities

The IDEA Working Group will assess:

  • industry needs for data and insights on the:
    • demand side (visitor or customer)
    • supply side such as labour, transport, investment
  • proposals and models for how users could contribute to and share the cost of:
    • data collection
    • data acquisition
    • data analysis and production
    • research.

Download the Terms of Reference (Word 40.1KB)

Membership

Membership is a cross-section of industry and government expertise from the visitor economy.

Members were selected for their industry expertise. They are based across Australia:

  • Dr Garth Taylor (Chair), Head, Tourism Research Australia, Austrade
  • Garrick Bryant, Head of Data Strategy, Sydney Airport
  • Amanda Clark, Program Manager, Physical Environment Accounts and Statistics, Australian Bureau of Statistics
  • Peter Clay, General Manager, Research and Insights, Caravan Industry Association of Australia
  • Professor Sally Cripps, Research Director of Analytics & Decision Sciences, Data 61, CSIRO
  • Rob Dougan, Executive General Manager, Strategy and Research, Tourism Australia
  • Carol Giuseppi, Former General Manager, Accommodation Association of Australia
  • Jan Hutton, CEO, Australian Tourism Data Warehouse
  • Adele Labine-Romain, National Tourism, Hospitality Leisure Sector Lead and Partner with Deloitte Access Economics
  • Professor Leo Jago OAM, Professor of Hospitality and Events, Griffith University
  • Evan Saunders, Vice President, Global Tourism and Hospitality Sales, Near (formerly UberMedia).

Representatives from state and territory governments are:

  • Paul Fleming, Research and Insights Specialist, Tourism Tasmania
  • Dr Grace Pan, Strategic Development and Research Director, Tourism and Events Queensland
  • Denise Ulbrick, Manager, Research, Tourism and Events Strategy and Reform, Department of Jobs, Precincts and Regions, Victoria.

An Austrade secretariat will support the IDEA Working Group.

More information

Contact us

Email VisitorEconomy@austrade.gov.au

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