The THRIVE 2030 Workforce and Skills Working Group will identify new approaches to help Australia’s tourism industry build a highly skilled workforce.
Australia’s visitor economy needs a workforce with the right skills. This is so it can meet the needs of domestic and international visitors.
The THRIVE 2030 strategy identified workforce shortages as a great barrier to industry recovery. To overcome this, governments and industry will work together towards building a workforce that is:
Roles and responsibilities
The Workforce and Skills Working Group will support Austrade to identify new mechanisms and improvements to existing programs and activities. This is to attract, train, and retain a world-class visitor economy workforce. The group will provide advice from industry and government to:
- increase workforce participation
- improve workforce capability
- champion the visitor economy as a career of choice
- inform the long-term visitor economy workforce strategy.
An Austrade secretariat will support the working group.
Download the Terms of Reference (Word 55.4KB).
Membership is a cross-section of industry and government expertise from the visitor economy.
Members were selected for their industry expertise. They are based across Australia:
- The Hon Martin Ferguson AM, former Tourism Minister and Reimagining the Visitor Economy Expert Panel Chair
- Deborah Fulton, Acting General Manager Economy Policy and Programs Division, National Indigenous Australians Agency
- John Hart OAM, Executive Chair, Australian Chamber – Tourism
- Brett Kapernick, General Manager – Business Strategy and Deputy CEO, Queensland Tourism Industry Council
- Jessica Keen, National Manager, Industry Development and Capability, Australian Tourism Export Council
- Sharon Ninyette, Senior Indigenous Programme Manager, Crown Perth
- Dr Donna Odegaard AM, Co-Chair, Indigenous Tourism Australia
Representatives from relevant Commonwealth agencies are:
- Margaret Kidd, First Assistant Secretary, Workforce and Engagement Division, Department of Education, Skills and Employment
- Michael Willard, First Assistant Secretary, Immigration Programs Division, Department of Home Affairs.
Representatives from state and territory governments are:
- Jonathan Kobus, Director Visit Canberra, ACT Economic Development Directorate
- Stephen Mahoney, General Manager Product, Policy and Engagement, Destination NSW
- Valerie Smith, General Manager, Destination Development, Tourism NT.
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