Returning the visitor economy back to long-term growth

We are leading work to develop the national long-term strategy for recovery and sustainable growth of the visitor economy: THRIVE 2030 (The Re-Imagined Visitor Economy).

Watch the Minister for Trade, Tourism and Investment speak on the importance of THRIVE 2030 for the visitor economy.

The visitor economy was Australia’s fourth largest export sector before the COVID-19 pandemic. In 2019, it was worth $166 billion and employed 660,000 people.

COVID-19 has compounded the challenges facing the visitor economy and has changed the landscape. Long-term strategic planning to rebuild and grow the sector is needed.

About the visitor economy

The visitor economy covers:

  • domestic and international tourism
  • international students
  • business and leisure travellers
  • associated industries, such as hospitality, transport and accommodation. 

Have your say

We are seeking your views on the draft visitor economy strategy: THRIVE 2030. The strategy is informed by:

How to share your feedback

There are 2 ways to share your feedback:

  1. Send your written submission to by 5pm on 23 December 2021, or
  2. Complete a 5-minute survey by 5pm on 3 January 2022.

Workforce and skills

We coordinate across governments and industry to modernise the visitor economy workforce and address shortages.

Transport and access

We work with other agencies to improve the end-to-end visitor experience.

Infrastructure and investment

Investment in critical tourism infrastructure will drive industry growth and ensure that the industry remains globally competitive.

More information


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