Australia’s supplements icon Swisse launches in Sri Lanka

21 April 2022

Australian health and wellness brand Swisse is expanding into Sri Lanka. The Melbourne-based company has secured an exclusive partnership deal with local pharmacy and healthcare chain, Healthguard.

Sri Lanka’s daily newspaper, DailyFT reported the partnership launch on 29 March. Austrade advisers and senior executives from Swisse attended the launch, along with Australia’s High Commissioner to Sri Lanka David Holly.

Swisse’s move into Sri Lanka follows the company’s successful expansion into India in 2020. Swisse now has a presence in 11 markets around the world. Sri Lanka’s growing demand for top quality health supplements made the country a logical next step.

Swisse success across South Asia

The Australian Trade and Investment Commission (Austrade) helped Swisse on its export journey. Advisers based in India provided insights that helped Suisse assess the market opportunity.

Austrade also partnered with the Victorian Government to help the company make vital contacts in Sri Lanka. These contacts included potential distributors.

Previously, Austrade helped Swisse launch in India.

An Australian supplements icon

Swisse was founded in Melbourne in 1969. Since then, the company has grown its range of vitamins, supplements and skincare goods to over 200 different product lines.

Akash Bedi, Chief Strategy and Operations Officer for Swisse’s parent company, H&H Group, welcomed the move.

‘Swisse is extremely excited to partner with Healthguard to support Sri Lankan consumers in their aspirations to lead healthier and happier lives – particularly the younger generation who are striving for success in our competitive and fast-paced world,’ he says.

Swisse products are now available in 11 markets globally.

Australia–Sri Lanka ties

This year marks the 75th anniversary of the bilateral relationship between Australia and Sri Lanka. Migration has nurtured cultural and business relations. Currently, there are more than 100,000 Sri Lankan-born residents in Australia.

Goods and services trade between Australia and Sri Lanka was valued at A$1.71 billion in 2019-20. Education services and tourism powered growth up until the pandemic.

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The Australian Trade and Investment Commission (Austrade) is the Australian Government’s international trade promotion and investment attraction agency.

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Go to Austrade export services to learn the basics, find the right markets and understand market requirements.