Fruitful show of Aussie produce at Asia Fruit Logistica

21 November 2022

Australians are known for their love of smashed avocado on toast. But it was Australia’s diverse fruit, vegetables and nuts that proved a smash hit at Asia’s largest trade show of its kind.

Asia Fruit Logistica – the region’s hallmark horticulture trade event – was held in Bangkok in November. It was the first time the event has taken place in Thailand in 15 years. The event also marked its own comeback after a COVID-19-related pause for the past 3 years.

Austrade’s fruitful participation centred around an Australia Pavilion. The pavilion showcased an array of fresh produce and bore the green and gold of Australia’s Nation Brand. It boasted the biggest presence and busiest traffic of the 42 markets and regions at the event.

On top of this:

  • Over 110 Australian horticulture producers and exporters attended Asia Fruit Logistica
  • Austrade hosted 600 international buyers and facilitated around 200 one-on-one business matching meetings
  • Visitors tasted 2,700 samples of Australian produce.

Activities abound to highlight fresh produce

The Australia Pavilion was the perfect backdrop for an industry “soft” launch of Australian vegetables in Thailand. The country is one of Southeast Asia’s largest markets.

Other drawcard activities included:

  • an avocado workshop with around 20 Australian avocado growers and exporters
  • cooking demonstrations featuring Australian produce as hero ingredients
  • market insight briefings
  • a networking function attended by 300 people keen to build business-to-business relationships.

Buyers big on Australian fruit, vegetables and nuts

Austrade General Manager, ASEAN Mukund Narayanamurti says Australia’s presence drew buyers from ASEAN and markets including Hong Kong, Taiwan and the UAE.

‘Asia Fruit Logistica is Asia’s flagship horticulture trade show, and “Team Australia” was there in full force. The Australia Pavilion acted as an engagement and business hub and enjoyed tremendous energy and excitement,’ Narayanamurti says.

Austrade supports exporters to shine

Senior Trade and Investment Commissioner, Thailand Michael Helleman says Australia was the single largest exhibiting country at the show.

‘Asia Fruit Logistica is back in Bangkok after several years of pandemic-related delays. The Austrade team worked hard to support Australia’s presence to shine,’ Helleman says.

‘This was about supporting Australian horticulture businesses and profiling our world-class produce on the global stage.’

Austrade Trade Commissioners Amelia Walsh, Hannah Wade and Chris Morley say the event was a terrific success.

‘COVID-19 has prevented lots of Australian businesses from participating in export marketing activities such as trade shows, delegations and inward buyer visits. Events like Asia Fruit Logistica are critical because they offer an opportunity to reconnect with buyers and rebuild a market presence,’ they say.

‘It’s clear there is strong interest in Australian produce and brands. Austrade is working hard to connect Australian supply capability with market demand. We expect some positive opportunities for Aussie businesses to flow from this show.’

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